It all started with the relocation of my job from Asia to Europe. After spending four years in Hong Kong, my wife and I decided to start our new life in my home country, Switzerland. With two small children back then, we had a lot of toys, books, clothes, dishes to pack and to have them all shipped to our new home. Having arrived in Zurich, we had a lot of cardboard boxes to unpack. In addition to this, we also had to buy new furniture, which we ordered online from IKEA. They also arrived all in cardboard boxes of various sizes and forms. After having gone through the hassle of moving, and after assembling various pieces of furniture, we ended up with a huge pile of trash: mostly cardboard, Styrofoam and plastics. We wondered how many households had similar experiences after moving or ordering online and having the products conveniently delivered to their doorstep. We all end up with the immense amount of byproduct, THE PACKAGE WASTE. On Sunday that week, sipping on a glass of  red wine in the living room, I played with some Lego pieces which my son had left on the coffee table together with the box they came in. When I looked at the Ninjago-box, I saw that Lego pieces have evolved from being a bunch of standard plastic bricks to lots of tailor-made pieces which are used to assemble a predefined structure. And the way my son plays with Lego has changed from how the older generation used to play. The new generation enjoys assembling the pieces according to the manual and playing with the super real-looking final product, carefully watching that it doesn’t fall apart. Once fallen apart, there seems to be no motivation to re-use the bricks to create something new. We, the old folks, on the other hand, enjoyed the freestyle creation of Minecraft-looking houses and cars with the limited amount of pieces available. When I was nostalgically playing with these Lego bricks, my childhood Lego inspiration ignited. I remembered the excitement I had when I was putting the bricks together to construct the coolest house ever built. But why does my son not dissemble the Lego pieces, let his imagination flow and build up his own dream house? With such variety of different pieces, he should be able to create much cooler-looking buildings. When I looked again at the box, which had a picture of a Chinese temple on it, the answer became suddenly clear to me. There were too many tailor-made pieces made especially for this Lego set. With too many options, people tend to not choose at all, as the pressure and the anxiety over making the wrong choices become overwhelming. Once the Lego is dissembled into single pieces, we end up not reusing them. COMPLEXITY DESTROYS CREATIVITY.  Still glaring at the Lego box and glancing over to the pile of IKEA boxes, which was still lying around, I thought about cardboard boxes in general. Why are we not re-using them? Do we really need to have so many variations in terms of size, robustness and quality? If we had a solution in place, overcoming the issues around required robustness, availability in different sizes and storage, wouldn’t we reuse the boxes? If we could break down a box into small pieces like Lego bricks, wouldn’t it be easy to store them? If such small pieces could be put together into a box of the required size, would people start to re-use the bricks? A box is merely a structure made of 6 plates. These 6 plates usually have different sizes, but by cutting the plates into smaller squares, we end up having only one single kind of square pieces as the greatest common factor. With a set of these identical plates, we could start to build a box of the required size. THE IDEA OF THE BDXPQ-SYSTEM WAS BORN. We don’t want to stop here, creating the bdxpq-boxes in different forms and shapes and selling them to our customers. This shall be just the beginning. We want to build up a community of like-minded people, aiming to join value creation to the benefit of society by sharing and fostering new ideas. We want the bdxpq-system to be used as the basis for new ideas and be used in different forms, such as suitcases, bookshelfs, tables, chairs, backpacks, etc. We want to implement the bdxpq-systems in various innovative ways, such as for Deposit Return Schemes, where goods are distributed using these boxes, which shall be returned to dedicated collection points, such as supermarkets or post offices, getting rid of single-use cardboard boxes. We even want to have the  plates produced by other like-minded companies, having their logo on them. We want to grant you access to our designs and patents, so you can further develop your business. We want to highlight the benefit of reusing products, instead of recycling them. We want you to become a part of this community and want to share our fruit of innovation with you. We want to share all the Lego pieces with you so that we can jointly create new ideas and products.  Please join our community and become a member with various benefits!